Central Market

Overview

The interior atmosphere and layout of Central Market's grocery stores provide a fantastic visual shopping experience. Highly engaging and full of products that span the globe. Their online presence however did not align with their brand and was in high need of a refresh. I was involved in the pitch phase of the project and ultimately when we won the account I worked on one of the initial design comps presented to the client. These screenshots are my comps showing a possible design direction that nods towards their organic, farm-fresh roots while presenting their brand online in a clean and modern style. They ultimately went with another design we presented, but I really enjoyed the opportunity to put these together for them.

Credits

Role:

Art Direction

Client:

Central Market

Agency:

Springbox